Calendar Solutions

Magnetic Fridge Calendars

Advertising amidst the COVID 19 pandemic

In these tough times, whilst we are going through lockdowns and the Corona virus, advertisers need to ensure their messages are getting across to their customers.

Many businesses are fighting to survive and new marketing avenues will be an essential part of their recovery.

Advertisers must align their messages to their consumers around - above all things - safety amid the virus and thereafter security, comfort and health.

As we have to adopt to a new normal during the pandemic, it may be necessary to invest your brand building or advertising by bringing back the older and trusted ways.

With all the fake news doing the rounds on the internet, social media, like Facebook, Twitter, Whatsapp, some E-newspapers etc. a better way to get your message across, may just be by using a magnetic fridge calendar.

The Corona virus has had an enormous negative effect in advertising spending.

Now, more than ever, people are spending time at home to work and in-home media usage, TV viewership, use of social platforms, streaming services, gaming, all have risen sharply.

This is where your magnetic fridge magnet can also make it's mark, because more people are using their fridges than ever before.

Being visible to your customers at a time when most advertisers are pulling back, may be the smartest thing for your business during this time.

For example: There are 2 people in a house. If they open the fridge 10 times per day they will see your advert 20 times a day. That is 140 times a week relating to 7 280 views per year. If you were to give away 1000 magnets your advert could be seen over 7 million times a year.

However, always keep in mind the psychological effect of looking at something and, because of familiarity, not seeing it anymore, but the seed has been planted and when your customer wants a product you supply, your fridge calendar will be first in their minds.

Just know you'll get more eyeballs for your money by having your calendar in your customer's face 24/7/365 days a year.

We make fridge magnet calendars in a wide range of sizes and prices to fit your advertising budget.

Magnetic Fridge Calendars are one of the most cost effective forms of product promotion you can get. It is a great way to reinforce brand awareness and to market your business long after the initial cost of printing the calendar has been covered. In fact, there is currently no other printed low cost advertising medium in South Africa that allows your company or products to be marketed to your target market everyday of the year for the same price.

Our magnetic fridge calendars are printed digitally in small quantities. Larger quantities are litho printed in batches of 500 or 1000 on our business card decks with a high quality varnished finish, and two magnetic strips on the back. This is what the back looks like:

Magnet strips attached to a fridge calendar

Below are some mock-ups for 2021 . Hover your mouse over, or tap the thumbnails to see the enlargement.

Size 90 mm x 104 mm which is approximately A7. (74 mm x 105 mm)
These are too small to fit in public and school holidays. Holiday dates are in red.

Size 90 mm x 158 mm which is approximately A6. (105 mm x 148 mm)
Public holiday and school holiday dates are coloured with the colour explanation below.

Size 90 mm x 212 mm on which you can supply more of your information.
Public holiday and school holiday dates are coloured with the colour explanation below.

Size 158 mm x 184 mm. Approximately A5 size. (148 mm x 210 mm)
Public holiday and school holiday dates are coloured with the colour explanation below.

Size 158 mm x 278 mm. Our largest fridge calendar, on which you can have a large advertisement.
Public holiday and school holiday dates are coloured with the colour explanation below.

Magnetic Fridge Calendar Prices.

Our magnetic fridge calendars are printed digitally for small quantities and in batches of 500 or 1000, on our business card decks.

Below are price lists for the calendars shown above. All prices include artwork and VAT.

Price on 100 Calendars:

Width Length Price
90 mm 104 mm R390.00
90 mm 158 mm R490.00
90 mm 212 mm R590.00
158 mm 184 mm R690.00
158 mm 278 mm R790.00

Price on 500 Calendars:

Width Length Price
90 mm 104 mm R1 190.00
90 mm 158 mm R1 390.00
90 mm 212 mm R1 590.00
158 mm 184 mm R2 090.00
158 mm 278 mm R2 690.00

Price on 1 000 Calendars:

Width Length Price
90 mm 104 mm R1 590.00
90 mm 158 mm R1 890.00
90 mm 212 mm R2 190.00
158 mm 184 mm R2 790.00
158 mm 278 mm R3 690.00

Eight benefits of calendars.

  1. Necessity
    Every business person and almost everyone else needs or wants a calendar.
  2. Acceptance
    Your advertising message is welcome in homes and offices where other advertising forms are not accepted.
  3. Awareness
    Because calendars are used on a daily basis, it builds awareness of your business.
  4. Appreciation
    Handing out calendars to your customers, displays your business' friendly image and builds your goodwill.
  5. Sales Power
    Calendar advertising is the most influential of all advertising. Most homes and businesses support the advertiser who supplied them with a calendar.
  6. Personal
    Calendars become a personal part of your daily routine, using it for appointments and record keeping.
  7. Economical Advertising
    You reach your audience almost every day through the advertising on your calendar. Costing it over 365 days, your ad costs only a few cents per day.
  8. Gift Value
    Because of their usefulness and your free handout, calendars are considered having a great gift value.